No
other sector has felt the impact of shrinking budgets more than the
not-for-profit sector. Attracting diminishing funding resources to deliver
important programs to stakeholders is an ongoing challenge faced by agencies
large and small. But, there is hope. One of the best tools available to
your organization is your website, more than just ‘a brochure on the web’,
it can help showcase the great work you do and attract program partners and new
donor/sponsors. A strong web presence truly reflects a well-managed and stable
organization.
Here
are six simple tips to get more from your online presence.
1.
Add
social networking; gain program awareness.
2.
Bring
your site to life with program event videos.
3.
Offer
program resources right from your site.
4.
Make
it easy for supporters to donate from your site.
5.
Recognize
you donors.
6.
Present
a professional website that truly reflects your organization’s maturity.
Here is a great new website
we recently designed and launched for Inner City Angels in
Toronto. (www.innercityangels.ca)
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