Why 360 degree product photos improve online sales.
Online shoppers are looking for
a visually stimulating and interactive shopping experience. Simple two
dimensional product images do little to entice and drive visitors to complete a
purchase. There are broad numbers of retail (electronics, furnishings, etc.)
categories that require an extensive amount of written and visual product
information to ensure buyer confidence. A buyer’s on-line shopping experience
should emulate their in-store experience. 360 degree product photography is very
effective way to engage and give savvy shoppers enhanced product content.
By presenting a product with
multiple views and angles, a prospective online buyer gets a richer and more
visual interaction with a product. This
experience is analogous to picking up the actual product at a brick-and mortar
store in their hands and moving it around to see all aspects of the item. This
interactive experience helps to empower the customer and give them a level of
confidence in their potential purchase. The
more information they receive before their purchase the more they are likely to
be satisfied with that product. GeekSpeak’s 360 degree product photos and
interactivity enhance online product merchandising and boost conversion in the
following important ways:
§ Increase customer’s personal
connection and attachment to the product
§ Offer a visually rich
experience increases interactivity and emulates the “touch and feel” of the
in-store experience
§ Increase buyer confidence by
providing more detailed product information
§ Give buyers control of digital
assets and ownership over
the shopping experience
§ Enable more educated purchases;
increase satisfaction, reduce returns and exchanges
§ Increase site
“stickiness” and likelihood
of conversion
§ Enable a great shopping
experience that encourages repeat visits
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